The Jeff Payne Show
A podcast designed to help business owners and entrepreneurs prosper and grow their business.
The Jeff Payne Show
Latest Episodes
Episode 72: The List You Wrote About Yourself
Earlier this year, Google rolled out a quiet update that hit self-promoting “best of” listicles hard — some SaaS companies lost close to half of their organic visibility within weeks. It looked like the format was finished. But a fresh analysis...
Episode #71: How Google Ranks Pages
For 25 years, an entire industry has believed that somewhere inside Google is a formula — and if you could just find it, you'd win. Sworn testimony from Google's federal antitrust trial says otherwise.Google's own Search VP testified und...
Episode 70: Proximity Isn't a Strategy
Proximity Isn't a StrategyYour Google Business Profile isn't fully yours — and the thing that's been protecting your local rankings all along might not be yours for much longer either.In this episode, Jeff breaks down two collisio...
Episode 69: The Archer Who Never Aimed
Two thousand years ago, an archery student named Ji Chang asked the best instructor in his province to teach him to shoot. He was told, first, to learn how not to blink. Five years — and one more lesson in learning to see — passed before he eve...
Episode 68: Owned Beats Borrowed
Reddit's share of ChatGPT citations collapsed by 86% in a matter of days this August — one of the most trusted sources in AI search nearly disappeared from ChatGPT's answers almost overnight. Jeff Payne breaks down what the data act...